Sunday, December 2, 2007

Microsoft is SO helpful

This is slightly gratuitous, but I had to post about something that seems like overzealous marketing, or perhaps just marketing gone awry. The other day, a Windows update notification came up.

Am I the only one who finds the wording here to be ludicrous? Microsoft is so thoughtful to provide this "tool" to help me know whether my copy of Windows is genuine, and to offer their assistance with finding another copy if mine isn't genuine.

I fully support Microsoft's right to protect themselves from software piracy, but why cloak it in this false helpfulness? Is it any wonder that marketers sometimes earn such disdain for their spin tactics? It seems like sometimes you'll earn more trust if you just call it what it is. Why not just say it's a check to ensure the copy is genuine, but include some kind of benefit for the customer? I'm assuming there is some benefit for the customer, otherwise why include "advantage" in the name??

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