So, I peeked in my work in box this afternoon and found the following well-meaning but *poorly* executed email. (All identifying information about the company has been blacked out to protect the clueless.)
ARE YOU KIDDING ME?? Why on earth would I see them as an authority when they can't even send out a decent personalized email? ("Dear NULL" and "[not provided]" don't make me feel warm and fuzzy.) Please, please, please--if you are going to send out a personalized email, make sure you have your list and email set up to use generic information if you don't have specifics available.
P.S. You'll notice on the image that I forwarded this message within 10 minutes of receiving it. That's from when I forwarded it to our Web Marketing Manager so she could have a laugh, too. I'm sure that's not the kind of word-of-mouth this company is looking for.