Friday, December 7, 2007
Sunday, December 2, 2007
Overall, I think it's very cool and nicely done, but I do have a few suggestions for the NFL Network to improve the site.
- The commercials are hilarious. They're so funny that I want to share them with my friends. Why not include a link at the end of the video to make that easy for me? You do it at the end of the video bio for Joe, so I know you know how! You have great content--encourage viral behavior!
- What's up with the fact that the posts on Matt's blog all have the same date? After taking so much care with everything else, that just seems sloppy.
- I actually didn't notice the blog the first time I cruised through the site. I only noticed it after I decided I wanted to post here about the microsite and went back to take another look. Again, you've taken so much care with everything, but you should make it easier for visitors to find aspects of the site that encourage them to hang around and stay engaged!
Am I the only one who finds the wording here to be ludicrous? Microsoft is so thoughtful to provide this "tool" to help me know whether my copy of Windows is genuine, and to offer their assistance with finding another copy if mine isn't genuine.
I fully support Microsoft's right to protect themselves from software piracy, but why cloak it in this false helpfulness? Is it any wonder that marketers sometimes earn such disdain for their spin tactics? It seems like sometimes you'll earn more trust if you just call it what it is. Why not just say it's a check to ensure the copy is genuine, but include some kind of benefit for the customer? I'm assuming there is some benefit for the customer, otherwise why include "advantage" in the name??