Friday, December 7, 2007
Sunday, December 2, 2007
Overall, I think it's very cool and nicely done, but I do have a few suggestions for the NFL Network to improve the site.
- The commercials are hilarious. They're so funny that I want to share them with my friends. Why not include a link at the end of the video to make that easy for me? You do it at the end of the video bio for Joe, so I know you know how! You have great content--encourage viral behavior!
- What's up with the fact that the posts on Matt's blog all have the same date? After taking so much care with everything else, that just seems sloppy.
- I actually didn't notice the blog the first time I cruised through the site. I only noticed it after I decided I wanted to post here about the microsite and went back to take another look. Again, you've taken so much care with everything, but you should make it easier for visitors to find aspects of the site that encourage them to hang around and stay engaged!
Am I the only one who finds the wording here to be ludicrous? Microsoft is so thoughtful to provide this "tool" to help me know whether my copy of Windows is genuine, and to offer their assistance with finding another copy if mine isn't genuine.
I fully support Microsoft's right to protect themselves from software piracy, but why cloak it in this false helpfulness? Is it any wonder that marketers sometimes earn such disdain for their spin tactics? It seems like sometimes you'll earn more trust if you just call it what it is. Why not just say it's a check to ensure the copy is genuine, but include some kind of benefit for the customer? I'm assuming there is some benefit for the customer, otherwise why include "advantage" in the name??
Friday, November 30, 2007
The Wall Street Journal ran an article this week with examples of how small businesses have used their profiles and group pages to build awareness and share products and services. Now Facebook has made another type of page available--company pages. I find this idea fascinating, and the wheels are already turning in my head to see how this could be used on a bigger scale. I think that the biggest challenge will be in how to speak to and connect with people ("fans" on Facebook) in an engaging and personalized way, rather than as a company to a group of customers and prospects (i.e., how to leverage the conversational aspects that are so strong and almost inherent in social media space, rather than falling back on the one-sided relationship found in traditional marketing).
Thursday, October 18, 2007
I just read a great article about leveraging human behavior in Marketing from Target Marketing Magazine called "Live From DMA 07: Four Ways to Leverage Human Behavior" and has some really great tips for incorporating psychology research findings into your marketing.
While I'm on the subject, one of my all-time favorite books is a *fascinating* one by Paco Underhill called Why We Buy: The Science of Shopping. It's not too helpful to me in my current job because I don't deal with retail, but it's still a truly interesting study into the intersection of human behavior and business.
Monday, October 1, 2007
Although there are many facets to effective leadership, one that is especially good for worker morale is the ability to make employees feel known and valued. This ties in nicely to the ideas in a book that came out recently, The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) by Patrick Lencioni. The first of the three signs is what he calls "anonymity." I still remember my first day as a Marketing Assistant at my current company. The then-president of the company stopped by my cubicle to greet me and actually commented on where I'd worked previously. It meant an enormous amount to me that somebody that high up took an effort to check into my background and welcome me to the company. I don't think that happens nearly often enough.
Monday, September 24, 2007
I started listening to lots and lots of podcasts and reading more and more blogs over the past few months, but never really take the time to reflect on what I've heard and read. Hence this blog--my hope is that I can use it to formulate my thoughts and process the information more deeply.
Is possible that I'll be talking only to myself? Yes, it might even be a certainty. But only time will tell!