Monday, January 28, 2008

Great Tips for Bullet Point Copywriting

Another short one--I just read a great post on MarketingSherpa about effective bullet point copywriting.

I highly encourage you to give it a read. Even if you aren't involved in writing marketing copy, the tips could help with writing more effective business communications.

The two big takeaways:
  • Readers tend to look at the first, second, and last bullets (in that order), so you should rank your points to fall into that pattern.
  • You should put your most important words at the beginning of the bullet, and each starting word should look physically different from the others.

Hmm. Hopefully you read those bullets!

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