I highly encourage you to give it a read. Even if you aren't involved in writing marketing copy, the tips could help with writing more effective business communications.
The two big takeaways:
- Readers tend to look at the first, second, and last bullets (in that order), so you should rank your points to fall into that pattern.
- You should put your most important words at the beginning of the bullet, and each starting word should look physically different from the others.
Hmm. Hopefully you read those bullets!